DECLARE YOURSELF AND UWIRE LAUNCH VOTER REGISTRATION WIDGET

Widget allows for simple online registration across the Internet

Program enlists college journalists to virally distribute the Widget and promote the most registrations of young voters for 2008 presidential election

WASHINGTON, DC (October 25, 2007) –Declare Yourself, the national nonpartisan, nonprofit youth voter registration initiative and UWIRE, the leading national news service for student-produced journalism and a division of CSTV Networks, Inc., today unveiled a viral online Widget to promote voter registration among college students across the Internet. The announcement was made at the National College Media Convention in Washington, DC.

The Declare Yourself/UWIRE Widget allows students to insert an Interactive voter registration tool on college newspaper websites, where it can be easily and virally shared via social networks such as myspace and Facebook. By using the Widget, college students can easily encourage their friends and fellow students to register and vote in the 2008 presidential primaries and general election. The Widget can be activated by pasting a simple piece of software code on any webpage, blog or social network page.

The Widget also contains the latest student coverage of candidates and campaign issues, gathered by UWIRE, as well as polling apparatus and an ability to track which schools have registered the most students via the Widget.

The partnership underscores the commitment of UWIRE to create awareness and participation in the voting process among today’s youth and Declare Yourself’s acknowledgment that cutting-edge technology is needed to accomplish that goal.

“We can’t expect the audience to automatically arrive at our doorstep,” said Marc Morgenstern, Executive Director of Declare Yourself. “To register millions of new voters, we recognize that we must reach out through technology and partners, such as UWIRE, who know college students and media so well.”

“Declare Yourself’s goal is an important one and so we are happy to partner with them, thereby helping to inform young voters about the key issues of the campaign and compel them to register so that they have a voice in the election's outcome,” said Ben French, General Manager of UWIRE.

This relationship with UWIRE continues Declare Yourself’s mission of encouraging 18-24 year-olds to participate in the 2008 primaries and general election and emphasizes the importance of first-time voting. Research shows that getting a young person to register and vote at the age of 18 is the strongest predictor of lifelong voting behavior and civic commitment. To entice 18-year-olds to the polls in 2008 through technology, Declare Yourself has also partnered with Cricket Wireless, MySpace, Yahoo, Google, Evite and Clear Channel, in addition to leveraging the star power of more than 50 celebrity friends and advisory board members.

About Declare Yourself:
Declare Yourself is a national nonpartisan, nonprofit campaign to empower every eligible 18-24 year-old in America to register and vote in the 2008 presidential election. Partnering with the entertainment industry, popular online destinations and media outlets, Declare Yourself registered well over 1.2 million people in the 2004 and 2006 elections at www.DeclareYourself.com. Declare Yourself, founded by Norman Lear, was launched in 2003 as the culmination of the Declaration of Independence Road Trip, a nationwide multi-media exhibit and tour of an original copy of the Declaration of Independence.

About UWIRE:
UWIRE is a free membership organization for college student media. UWIRE currently gathers, edits, and re-distributes student-created content, culled from more than 800 student-run media outlets. UWIRE syndication partners include Yahoo, The New York Times and Lexis Nexis. This fall UWIRE is re-launching its homepage, transforming the service from a flat newswire into a consumer-facing destination, featuring textual, photo, and video content, produced by and for aspiring media minds. The new UWIRE.com is dedicated to collaborative journalism, created by and for media's next generation of talent. UWIRE aims to capture the collective intelligence of these aspiring media professionals and offer visitors a place to discover refined, high-quality user-generated content. UWIRE is a division of CSTV Networks, Inc., the first multimedia network dedicated exclusively to college sports 24 hours a day. In January 2006, CSTV was purchased by CBS Corporation and became the 24–hour college sports network from CBS Sports. For more information about CSTV and for the latest collegiate sports news, scores and information, please visit http://www.cstv.com/.

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