| ABC Family's "Greek" Cast is Rushing to Get Out the Vote Through a New Partnership with DY |
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Contacts:
Amy Maloney
Diane Morgan |
ABC FAMILY’S “GREEK” CAST IS RUSHING TO GET OUT THE VOTE THROUGH A NEW PARTNERSHIP WITH DECLARE YOURSELF
“GREEK” CAST TO VISIT COLLEGE CAMPUSES NATIONWIDE IN VOTER REGISTRATION DRIVES AND STAR IN PUBLIC SERVICE ANNOUNCEMENTS
Network’s On-Air Campaign Kicks-Off Night of “Greek” All-New Season Premiering on Tuesday, August 26 At 9PM ET/PT
BURBANK, CA – August 18, 2008 – During an important election year and at a time when the youth vote is being re-energized, ABC Family’s hit series “Greek” is partnering with Declare Yourself, a non-profit, non-partisan get out the vote organization, to help spread the word to college campuses nationwide about the importance of voting. This partnership includes a voter registration drive and awareness initiative coupled with an on-air campaign that will also support the all new season of “Greek,” premiering on Tuesday, August 26 at 9PM ET/PT.
“Voter registration is a critical issue, especially for first time voters,” said Paul Lee, president, ABC Family. “Our millennial audience is the perfect target for the Declare Yourself message and with ‘Greek’ based on a college campus, the cast are the perfect messengers.”
“The ‘Greek’ cast are such powerful role models for young people, who are so under-represented in the voting booth,” said Marc Morgenstern, executive director of Declare Yourself. “We are so appreciative of ABC Family and the ‘Greek’ cast for reaching out to college students just before registration deadlines.”
Participating in the voter registration drives and PSA spots will be Spencer Grammer (“Casey”), Scott Michael Foster (“Cappie”), Jacob Zachar (“Rusty”), Paul James (“Calvin”), Jake McDorman (“Evan”), Amber Stevens (“Ashleigh”). Dilshad Vadsaria (“Rebecca”) and Tiffany Dupont (“Frannie”). The PSA spots featuring the cast of “Greek” which begin airing on ABC Family during the premiere of “Greek’s” sophomore season on Tuesday, August 26 at 9PM.
The voter registration drives, starting Saturday, August 23, will be coordinated with Follett Higher Education Group, the leading provider of bookstore services to colleges nationwide. Follett Bookstores will host the “Greek” cast appearances on campuses in Florida, Indiana, Oklahoma and California. ”Greek” cast members will participate in voter registration drives at the Follett bookstores on each of the following campuses:
• Saturday, August 23 – California State University – Northridge
• Monday, August, 25 – University of Notre Dame (South Bend, IN)
• Tuesday, September 2 – California State University – Sacramento
• Friday, September 5 – University of Oklahoma (Norman, OK)
• Monday, September 8 – Florida State
• Tuesday, September 9 – University of Florida
• Tuesday, September 16– University of Georgia – Athens
In addition, abcfamily.com will host a voter awareness page dedicated to Declare Yourself and will help educate the network’s viewers about voter registration.
“Greek” will return as Spring Break is over and the gang returns to campus for the conclusion of their school year. The upperclassmen explore new relationships that turn love triangles into quadrangles and academic aspirations take fascinating turns as their upcoming Senior Year looms. As initiation approaches, the Freshman pledges' devotion is put to the test when it's determined whether or not they are accepted into the fraternities and sororities.
Created by Patrick Sean Smith, “Greek” is executive produced by Piller/Segan in association with ABC Family. Starring are Jacob Zachar as Rusty, Spencer Grammer as Casey, Scott Michael Foster as Cappie, Jake McDorman as Evan, Clark Duke as Dale, Dilshad Vadsaria as Rebecca, Paul James as Calvin, Amber Stevens as Ashleigh and Tiffany Dupont as Frannie.
Declare Yourself (www.declareyourself.com), founded by Norman Lear, is a national nonpartisan, nonprofit campaign to empower and encourage every eligible 18-29-year-old in America to register and vote in the 2008 presidential election. Using the power of strategic media partnerships, celebrity spokespeople, the sports arena, and most importantly, mobile and Internet technology, Declare Yourself's campaign blankets the landscape of popular culture with a simple, clear message: REGISTER and VOTE! Declare Yourself registered 1.2 million young people in 2004 and has targeted 2 million registrations in 2008.
Follett Higher Education Group (www.fheg.follett.com) of Oak Brook, Illinois, is the leading provider of bookstore services and the foremost supplier of used books in North America. Follett services five million students and over 400,000 faculty members through more than 800 stores. Follett also services more than 1,600 independent campus stores with its wholesale services, and has the most visited ecommerce collegiate website, efollett.com, that provides services and products through a network of more than 900 campus stores.
Part of the Disney-ABC-TV Group, ABC Family, distributed in over 95 million homes, features original movies, series and specials reflecting today’s families and entertaining and connecting with adults through relevant stories about today’s relationships, all told with diversity, dysfunction, passion, humor and heart. ABC Family’s programming is a mix of quality acquired series and theatricals as well as original movies and scripted dramas. ABC Family is also the destination for Holiday events with “13 Nights of Halloween” and “25 Days of Christmas” branded programming events. ABC Family. A New Kind of Family.
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