Yahoo! Is Declare Yourself's Premier Online Information Partner. Expanding on the successful collaboration in 2004 and 2006 and the enormous reach of Yahoo!, Declare Yourself is Yahoo!'s voter registration partner, collaborating on content and special online features with a variety of Yahoo! properties, such as Yahoo! Answers and Yahoo! News. In 2004, Yahoo! helped Declare Yourself register over one million people and partnered on a special event hosted by Christina Aguilera, that kicked off an online registration drive that registered over 100,000 people in one day.
About Yahoo!: Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo!'s mission is to connect people to their passions, their communities, and the world's knowledge. Yahoo! is headquartered in Sunnyvale, California. Website is www.yahoo.com.
MySpace is Declare Yourself's Premier Social Networking Partner. MySpace's huge popularity and strong commitment to empowering its users to become involved in the political process will play a crucial role in the next election. As MySpace's registration partner, featured on its unique Impact Channel, Declare Yourself will create content, video contests and special projects, while users will have the opportunity to register and post messages on the co-branded MySpace-Declare Yourself page (www.myspace.com/declareyourself.)
About MySpace.com: MySpace is the premier lifestyle portal for connecting with friends, discovering popular culture and making a difference in the world. By integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities and member forums, MySpace has created a connected community. As the second ranked web domain in terms of page views, MySpace.com is the most widely-used and highly regarded site of its kind. With more than 70 million members, MySpace is committed to providing the highest quality member experience and will continue to innovate with new features that allow its members to express their creativity and share their lives, both online and off.
Clear Channel, which served as Declare Yourself's Premier Media and Entertainment Partner in 2004, is implementing a series of new, creative initiatives as part of a public awareness campaign to educate young people about the importance of civic engagement and voting. Clear Channel will continue to provide significant in-kind media for Declare Yourself across its radio, television and outdoor advertising divisions, including Premiere Radio Networks, its nationally syndicated radio division.
About Clear Channel Communications: Clear Channel Communications, Inc. (NYSE: CCU) is a global media and entertainment company specializing in "gone-from-home" entertainment and information services for local communities and premiere opportunities for advertisers. Based in San Antonio, Texas, the company's businesses include radio, television and outdoor displays. More information is available at www.clearchannel.com.
Declare Yourself is partnering with Comedy Central, as it did in 2004, on voter registration, original co-branded PSAs and other broadcast and online initiatives. Popular Comedy Central Register to Vote PSAs from the 2004 campaign staring Ben Affleck, Zach Braff and Sarah Silverman can still be found at www.DeclareYourself.com.
About Comedy Central: Comedy Central, the only all-comedy network, currently is seen in more than 91 million homes nationwide. Comedy Central is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned division of VIACOM Inc.'s (NYSE: VIA and VIA.B) MTV Networks. Comedy Central's Internet address is www.comedycentral.com. For up-to-the-minute and archival press information and photographs visit Comedy Central's press-only Web site at www.comedycentral.com/press.
Declare Yourself has been a Google Grant recipient since 2003, driving more than one million people to the Declare Yourself website and online registration tools when they were searching Google for information on registration, voting, candidates and issues.
About Google: Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.
GOOD is a multimedia company creating content at the intersection of entertainment and relevance across the print, film, web and live events platforms. GOOD brings together a community of smart, creative, ambitious individuals who want to engage with the world. As a lifestyle brand, GOOD reflects a movement toward pragmatic idealism expressed through business, politics, culture and more. GOOD is media for people who give a damn. Through the Choose GOOD campaign, GOOD Magazine subscribers designate 100% of the annual $20 subscription fee to the non-profit partner organization of their choice. Please visit: www.goodmagazine.com.
As the clothing retail partner for Declare Yourself, American Eagle Outfitters will design a limited edition graphic T available Fall 2008 for young adults looking to make a nonpartisan fashion statement and "Declare" themselves in 2008. American Eagle Outfitters will also create a complementary online and in-store campaign encouraging all 18-year olds to register and vote in the 2008 election.
About American Eagle Outfitters: American Eagle Outfitters (NYSE:AEO) is a leading retailer that operates under the American Eagle Outfitters and MARTIN + OSA brands.
American Eagle Outfitters designs, markets and sells its own brand of laidback, current clothing targeting 15 to 25 year-olds, providing high-quality merchandise at affordable prices. AE's original collection includes standards like jeans and graphic Ts as well as essentials like accessories, outerwear, footwear, basics and swimwear. American Eagle currently operates over 800 stores in the United States. American Eagle also operates ae.com, which offers additional sizes and styles of favorite AE merchandise and ships around the world. The American Eagle brand also includes a new collection of dormwear and intimates, "aerie by American Eagle." aerie is available in American Eagle stores across the country and at aerie.com. It includes bras, undies, camis, hoodies, robes, boxers, sweats and leggings for the AE girl. Designed to be sweetly sexy, comfortable and cozy, aerie offers AE customers a new way to express their personal style everyday, from the dormroom to the coffee shop to the classroom.
The company also introduced MARTIN + OSA, a new sportswear concept targeting 25 to 40 year-old women and men. MARTIN + OSA carries apparel, accessories and footwear, using denim and sport inspiration to design fun and sport back into sportswear. MARTIN + OSA currently operates seven stores. For additional information and updates, visit www.martinandosa.com.
Details regarding the activation of the Starbucks partnership will be forthcoming.
About Starbucks: Starbucks Coffee Company (Nasdaq: SBUX) provides an uplifting experience that enriches people’s lives one moment, one human being, one extraordinary cup of coffee at a time. To share in the experience, visit www.starbucks.com.
Declare Yourself is partnering with UWIRE to promote voter registration among college students across the country. Declare Yourself will distribute its on-line registration tool through UWIRE’s network of more than 800 student-run media outlets. Declare Yourself will also feature the best student coverage of the campaign and its issues, gathered and edited by UWIRE. Some of this coverage will drawn from a series of events this fall that provide today’s student journalists an opportunity to interview 2008 presidential candidates in a public setting.
About UWIRE: UWIRE, a division of CBS’s College Sports TV Networks, is a free membership organization for college student media. UWIRE currently gathers, edits, and re-distributes student-created content, culled from student-run newspapers, radio and TV stations and websites. Publishing as many as 700 stories a day, UWIRE.com is dedicated to citizen journalism, created by and for media’s next generation of talent. UWIRE aims to capture the collective genius of aspiring media professionals and offer visitors a place to discover refined, quality user-generated content. Website is www.uwire.com.
Details regarding the activation of the HarperCollins partnership will be forthcoming.
About HarperCollins Publishers: HarperCollins, one of the largest English-language publishers in the world, is a subsidiary of News Corporation (NYSE: NWS, NWS.A; ASX: NWS, NWSLV). Headquartered in New York, HarperCollins has publishing groups around the world including the HarperCollins General Books Group, HarperCollins Children’s Books Group, Zondervan, HarperCollins UK, HarperCollins Canada, HarperCollins Australia/New Zealand and HarperCollins India. HarperCollins is a broad-based publisher with strengths in literary and commercial fiction, business books, children’s books, cookbooks, mystery, romance, reference, religious and spiritual books. With nearly 200 years of history HarperCollins has published some of the world’s foremost authors and has won numerous awards including the Nobel Prize, the Pulitzer Prize and National Book Award, the Newbery Medal and the Caldecott. Consistently at the forefront of innovation and technological advancement, HarperCollins is the first publisher to digitize its content and create a global digital warehouse to protect the rights of its authors, meet consumer demand and generate additional business opportunities. You can visit HarperCollins Publishers on the Internet at www.harpercollins.com.
Details regarding the activation of the Voto Latino partnership will be forthcoming.
About Voto Latino: Voto Latino inspires the next generation of Americans to register and vote through youth-targeted media that leverages the inspirational power of the Latino community’s artists of screen and stage. Website is www.votolatino.org.
Declare Yourself is the official voter registration partner for Choose or Lose. Additional information regarding the activation of MTV's Choose or Lose partnership will be forthcoming.
Website is www.ChooseorLose.com.
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